March Madness & Social Media
Boomers are using Facebook as a communications tool, and now advertisers are latching onto this trend in a big way. Growth in social networking continues, even as March Madness gets underway. (How do you think those brackets will turn out?) In the past year, Facebook use has grown over 500% for people ages 55 and older. In that same time period, use among college students has dropped at least 20% – younger people don’t like having their parents online with them, it would seem. Most baby boomers use Facebook as a way to keep up with their family.
So now, during March Madness, advertisers are hoping to cash in on all that social media traffic online. Since people are spending (at least) 30 minutes on social media sites each day, agencies are trying to place ads online they will see while they are there. This could really change the way advertising dollars are spent. Time will tell, or Tim will tell you later!